Some CDP vendors target more complex data environments. They differentiate less on marketing activation and more on creating advanced data stores that marketers can then leverage in arbitrary ways.

After updating several major vendor evaluations, we tweaked RSG's Web Content & Experience Management (WCM) marketplace categorization

This scenario overlaps a bit with Media Asset Management (MAM) technology and desktop-based editing suites. DAM vendors have been encroaching on both domains in recent years.

By my count we were 8.5 out of 12, or once again about 71%. That's pretty typical for the 15 years we've been prognosticating...

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It bears discussing one more time: vendor NDAs are not conducive to telling the real story to enterprise technology customers

This scenario occurs regularly in marketing departments and traditional entertainment and media companies. Colleges and universities use it to provide rich media material or for e-learning modules.

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Periodical production has many common processes and assets but each publication has its own distinct style.

Over the past twenty years, we've seen some common patterns for WCM in higher ed

Even though CDPs don't focus primarily AdTech use cases, you should evaluate their specific capabilities

Letting a Web Content & Experience Management (WCM) vendor also serve as your general integrator is generally a bad idea.

If there's a single overall theme I see here, it's omni-channel.

Organization needs to become a first-class object in your CDP

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