Recent Real Story Group Blog Entries

What Is a CDP?

• October 23, 2018

At its core, a Customer Data Platform (CDP) provides you a packaged data backbone.

Is DAM an Anchor Application in Your MarTech Mall?

• October 22, 2018

More enterprises are designating DAM as an "anchor" platform within marketing technology environments

Do You Really Want a Power-User Interface for Your WCM Platform?

• October 18, 2018

That's right: user interfaces for editors and marketers are getting more complicated rather simpler

CDP Scenario 1: Outbound Marketing Campaign Support

• October 17, 2018

Support for outbound marketing campaigns is really foundational and therefore, most CDPs enable this case in some form

Why Your CMS Is Like a Dog

• October 16, 2018

Hopefully this video says it all...

DAM Scenario 3: Advertising and Marketing Asset Management

• October 15, 2018

DAM Scenario 3 is "Advertising and Marketing Asset Management"

Nine CDP Business Use Cases

• October 12, 2018

In our recently-debuted CDP vendor evaluations, RSG isolated nine distinct business scenarios against which we assess platform fit.

Join me at Henry Stewart DAM San Diego November 14-16, 2018

• October 10, 2018

Find out about significant developments in digital asset management (DAM) tools and the importance of managing and monetizing assets.

Sitecore Plus Stylelabs: Three Takeaways

• October 9, 2018

RSG has covered both vendors since practically their inception in our WCM and DAM evaluation research streams. Here's three quick takeaways.

Why Is WCM Such a Fragmented Marketplace?

• October 6, 2018

Amid constant predictions of "industry consolidation" why do we see so many Web CMS vendors? I can think of at least six reasons.

What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

• October 2, 2018

The exact architecture of the Open Data Initiative remains unclear, but in terms of intent, CDPs have the same objective

DAM Scenario 2: Multilingual Brand Management

• October 1, 2018

Multilingual brand management adds on the need to support simultaneous access to the same assets and metadata in multiple languages - not always easy.

[Webinar] Digital Platforms 2018 Subway Map Interpretation - October 3rd

• September 25, 2018

Join us for a fast-paced discussion to learn about digital trends from an enterprise customer perspective.

DAM Scenario 1: Basic Brand Management

• September 24, 2018

Every company has a brand to manage, but what does this entail?

Three Thoughts on Adobe Acquisition of Marketo

• September 21, 2018

I don't think this is a game-changer for Adobe, but it could have a big impact on Marketo customers.