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Digital and MarTech leaders have been working on personalization for more than two decades and have frequently been disappointed with the results relative to the effort. Will AI and Agents deliver on a long-promised breakthrough?
Some enterprises that Real Story Group advises are finally moving beyond the pilot stage with Agent AI. They have real setups running in production, or they're getting very close. But the main issue stalling these rollouts is almost always architectural rather than related to the underlying LLM ...
Many organizations believe they are standardizing their martech stack. In reality, the stack is standardizing them.
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