There are five key lessons for customers, and we ought view other major suite vendors in a new light as well

Make sure you involve both IT and business stakeholders right from the outset when you evaluate these platforms.

It's a measure of the rapid maturation of the CDP marketplace that an open source CDP offering has emerged

What IBM's big sell-off tell us about the true meaning of vendor viability and stability

Are you looking for a new outbound campaign vendor? Join this fast paced tour to get the latest landscape overview.

Amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash.

Could that be you, too? Maybe. If you work for a large enterprise, there's a chance you may already be eligible for a seat.

We recently updated some Web CMS vendor evaluation chapters to keep subscribers ahead of this diverse marketplace

Just note that the new CDP is not due to be released until later this year. At this point, details remain sketchy.

The customer journey is becoming more critical as enterprises seek to deliver a more holistic, omnichannel experience.

For core technology, take your time to do it right; for something non-core, proceed expeditiously. But sometimes I see a truly stalled effort: total selectile dysfunction

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise.

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality

Does your DAM platform help you achieve key omnichannel marketing goals or does it hinder your progress?

RSG has updated several vendor evaluations in our Marketing Automation and Campaign Management research stream