Recent Real Story Group Blog Entries

CDP 2018 Year in Review

Like any early-stage marketplace, we saw a lot of hype in 2018, and you'll want to temper your enthusiasm, even as you explore more deeply

New Adds to CDP Vendor Evaluations

The Customer Data Platform marketplace is evolving rapidly, with some new players entering and a bevy of other vendors — large and small — rebranding existing platforms as CDPs