Vendors will sometimes short-cut important discussions about functionality and pricing with simple — but not always totally truthful — answers.

While most CDPs can support campaigns for digital marketing, not all of them excel at integrating the diverse data sets needed for true omni-channel engagement.

In essence, the photo and asset library scenario sets forth the idea of a single, definitive catalog to determine what the organization owns.

These recommendations can be based on specific attributes, user behavior, or some other criteria.

It can be difficult to map employee journeys with O365 experiences, since the platform tends to be feature rich, but application poor.

Because today your assets may never be truly "finished"

CDPs sound great, right? Well I'm enthusiastic, too, but let's all temper our enthusiasm. Here's why

Join us for a critical tour of the Office 365 environment, based on recently-released research that applies RSG's usual hard-hitting critiques to key components of Redmond's suite.

This is a complicated scenario, but when you need it, you really need it

If your enterprise seeks to optimize customer experience (CX), then segmentation and personalization will likely play an important role

In discussions with content managers, I frequently get asked about the difference between versioning and version control. It's quite easy to confuse the two concepts

Most CDP vendors offer reporting and dashboard services to analyze unified customer profile information. Some then go a step further to provide predictive analytics.

Everyone wants an aggregated interface into their customer data — a unified view of definitive or "golden" customer data and segments to deploy across all engagement channels. To get there, you have to aggregate the data from a variety of sources, then clean and disambiguate it.

RSG has seen an emerging divide between Digital Asset Management vendors who can handle really complex business scenarios and those oriented towards simpler use cases.

Scenario #4 in RSG's roster DAM vendor evaluation criteria is an essential use case for enterprises whose assets directly relate to products.