Packaged Customer Data Platform (CDP) technology has gotten hot in the past few years for very good reasons: building homegrown data aggregation layers can prove hard and inflexible. CDPs can give marketers a much more adaptable environment to unify customer and prospect records.
Vendors have taken note of the opportunity and now you can chose from more than 20 plausible CDP platforms. Which one is right for you? On the surface they mostly look the same, but underneath the covers they can actually behave quite differently.
View this recorded webinar, where my colleague Tony Byrne shows you how to pick the right CDP for your enterprise. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony takes a tour of the market and offers a practical methodology for selecting the platform best suited to your particular needs.