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The Right Way to Select MarTech & CX Technology at the Advatera Digital Leadership Forum 2020 in Vienna.
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Recent Real Story Group Blog Entries
Is There an Omnichannel Content Platform in Your Future?
This new research stream represents a bit of a departure for RSG, yet something important is happening here.
Mastercard Acquires SessionM CDP
Just when you thought the scope of CDP couldn't get wider...well it's still broadening.
What to Make of Microsoft's New CDP?
In short, as usual we're skeptical, though it's early days for Redmond here
Real Stories: Making Space for Open Source Solutions
Remain open to alternate business models and be creative around finding the right firm to bid on behalf of a particular technology.
Tech Selection Series: Developing Your RFP
This effort will set the stage for the entire vetting process, so take the time to get it right
Twelve Lessons from Enterprise Stack Owners
Some lessons learned after RSG gathered together 20+ large-enterprise stack owners under our Omnichannel Executive Council
![[Webinar] Billionaire Behemoths: Acquia, Sitecore, WordPress and a Changing WCM Marketplace](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1569949820.jpg?itok=vy69eRju)
[Webinar] Billionaire Behemoths: Acquia, Sitecore, WordPress and a Changing WCM Marketplace
WCM vendors north of $1B are entering unicorn territory. What does it really mean....
Tech Selection Series: Creating a Targeted List
In this step I cover how to create a target list of vendors to receive your RFP.
Updated CDP Evaluations: AgilOne, Lytics, SessionM
These vendors reflect a couple of trends within the CDP marketplace as a whole...
Use Scenarios to Get to the Right DAM Shortlist
At Real Story Group we've learned to favor business use-cases over feature grids
![[Webinar] CDP Marketplace Trends](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1569949129.jpg?itok=FzLDdPuL)
[Webinar] CDP Marketplace Trends
Join Tony Byrne for on overview of the CDP landscape and what's evolving in this marketplace
Tech Selection Series: Researching the Marketplace
MarTech/CX marketplaces continue to evolve rapidly and has become more complex with more overlaps, new vendors, more investment, emerging niches, and evolving use cases
Will Oracle Go the Way of IBM in MarTech?
I don't believe Oracle can just acquire its way out of this problem