At some level the implementation phase never really ends... but you can create an environment for adaptable, continuous improvement.

Lexer is a well known CDP provider, but are they right for your strategic business needs?

This story illuminates the problem when feature-based evaluation gets taken to its logical extreme.

It's bake off time - where your two vendor finalists compete head to head.

What's in store for Omnichannel technology in 2020? Join Jarrod for RSGs top ten key predictions!

The next step in our best practice series is how to filter vendor bidders down to two finalists.

Like CDPs and JOEs, an OCP seeks to serve as a single source of truth.

Learn how emerging omnichannel needs are shaping eight key marketplaces.

Join Tony Byrne for a critical review of JOE technology and its potential role in your broader omnichannel stack.

Demos can be very revealing, certainly about the vendor, but also about your own requirements.

Still more of a multichannel-oriented marketplace

The new map is here! The new map is here!

I sometimes feel like a dismissive Millennial when I hear vendors or idealistic buyers say that their Omnichannel Tech Stack should come from a single software provider.

Adobe is one of the better-known Digital Asset Management vendors, but what are they really providing?

Marketing Cloud had to go somewhere...