In product selection, as in life, the key to differentiating among possible alternatives is clarity.

Education becomes more important for MarTech platforms with a more self-service model for tactical marketers.

Does it make sense to focus on the implementation partner over the technology vendor? Actually, no...

It's not a surprising move, but I think for Widen licensees, not a very welcome one.

I've vetted or co-created about two-dozen RFPs for RSG subscribers this year, and term "user" has showed up in each.

RSG now evaluates seven vendors across nine scenarios

Scenarios are an important way to differentiate one product from another.

The complete framework contains handy charts and rankings

We've enhanced several existing evaluations as well as added two new vendors.

Join us to learn how to categorize and evaluate the major players in this market.

The good news is that you don't need to make Salesforce's problem your conundrum.

In this first edition, we include evaluations of nine vendors

Join us for the useful architectural analysis, stay for the usual hard-hitting vendor critiques!

Come away with a better set of questions and ideas to address with your internal team about how to scope a CDP initiative going forward.

The real story here is that the Sitecore we all know now appears to be going away