All too often you the MarTech leader get sandwiched in the middle

Personally, I don't understand what Sitecore is doing here

The slogans change, but the underlying misconceptions don’t

This Thanksgiving, Tony and I decided to do something different: set aside our usual skepticism and focus on gratitude.

Many enterprise MarTech teams are piloting AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness.

Are you taking the right steps to advance your MarTech career?

We can declare a victor: composable MarTech - Digital stacks have won

Why CDPs refuse to fade away...

I’m very excited on your behalf about the next phase of enterprise customer content management

A single customer view is not a one-time project; it's an ongoing process that requires constant adaptation

Some MarTech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash.

Some advice to share, tailored specifically for MarTech leaders

Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly.

Some universal patterns for you to follow...

Finding "synergies" across two firms' digital estates is harder than it looks.