Real Story: Don't Select Technology When You're Not Ready to Implement
New technology will not put your organizational house in order.
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Recent Real Story Group Blog Entries
Tech Select Series: Evaluating Vendor Proposals
Let's talk about evaluating vendor proposals. Reading through all the long documents can feel like a slog, but
New Vendor Evaluations for Omnichannel Content Platforms.
One of those rare times where customers are running a bit ahead of the technology
What to Make of Salesforce's Latest CMS
Salesforce is pitching a more generalized web and omnichannel content management platform - what should you make of it?
Tech Selection Series: Answering Bidder Questions
Solicit questions and answers in writing, be respectful, set a deadline and treat each vendor fairly...
![[Webinar] What is an Omnichannel Content Platform?](/sites/default/files/styles/blog_thumbnail/public/Trend_image_file_1572368762.jpg?itok=t786WsPK)
[Webinar] What is an Omnichannel Content Platform?
Is There an Omnichannel Content Platform in Your Future? Join Tony Byrne to find out.
Real Stories: The After-the-Implementation Business Case
Your business case should not come after the new technology is already purchased and implemented.
Tech Selection Series: Issuing Your RFP
Delivering the RFP to the bidders seems very straightforward, but actually there's some things that you can do here that will influence response rates.
See You in Vienna Next March?
The Right Way to Select MarTech & CX Technology at the Advatera Digital Leadership Forum 2020 in Vienna.
Is There an Omnichannel Content Platform in Your Future?
This new research stream represents a bit of a departure for RSG, yet something important is happening here.
Mastercard Acquires SessionM CDP
Just when you thought the scope of CDP couldn't get wider...well it's still broadening.
What to Make of Microsoft's New CDP?
In short, as usual we're skeptical, though it's early days for Redmond here
Real Stories: Making Space for Open Source Solutions
Remain open to alternate business models and be creative around finding the right firm to bid on behalf of a particular technology.
Tech Selection Series: Developing Your RFP
This effort will set the stage for the entire vetting process, so take the time to get it right