In this segment of RSG's "Real Story Vendor Procurement" series, I'll cover narrative scenarios - an essential step in any test-based selection process...

RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary

There's more to watch here, but on the whole, we're seeing more suite-style strategies emerging in the upper mid-market

I'm not sure what Acquia's upside is

In this segment of RSG's "Real Story Vendor Procurement" (RSVP) best practices series, learn to look critically at your project risk and operational maturity

Let's not get surprised to see multiple CDPs within an enterprise. CDP platforms - like other technologies - will have different focus areas.

Welcome to the first edition of RSG's "Real Story Vendor Procurement" (RSVP) best practices series. I'll be sharing some foundational advice

Experience tells me many of you feel rushed to spend resources on low-quality projects.

The CDP (orange) line on RSG's Omnichannel Vendor Map seems perpetually under construction

I'm happy to offer a complimentary ebook to Technoloy Selection Specialists at end-user enterprises.

Enterprise subscribers to RSG's Stack Advisory packages are invited to apply to our Omnichannel Executive Council.

Join RSG Founder Tony Byrne to assess your Web CMS capabilities, with a better understanding of where you lead and lag...

At the risk of getting all smarty-pants on you, I think scale is actually a really important question to ask if you work in digital for a large enterprise.

The larger story here is that marketing and CX teams are looking for data warehouse and/or data lake-type services, but may not have recourse to that tooling internally

Learn how to build a more cross-channel approach to redirect resources lower in your MarTech stack.