When Will DAM “Lite†Suffice?
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Digital Asset Management primarily focuses on managing non-textual assets: images, video, audio, and the like. Historically, DAM mostly has remained the concern of brand managers, creative designers, ad agencies, broadcasters, and movie studio managers. More recently, however, the convergence of enterprise content initiatives and the growth of media volumes across many sectors have intranet and web content managers wondering if their existing web CMS (or SharePoint) adequately meets their DAM needs. Not surprisingly, the answer is, “it depends.” This briefing outlines key considerations and differentiators to help you determine the best DAM technology strategy in the context of your specific needs.