When I tell people that we evaluate enterprise content technologies and advise clients on picking the right technology solution, the inevitable response is always:

"So, what is the best system out there?"

This of course leads to a long discussion about how -- when it comes to selecting a Web CMS, ECMS, Document Management system, Enterprise Portal, DAM system, or Search and Information Access system -- there is no best vendor or product. As readers of our head-to-head evaluation research know, we never declare a best product; rather we rank products on their suitability to address the needs of specific scenarios.

Explaining this approach to people who expect to find a best-in-class for everything can be challenging. Over the years we've come up with a multitude of metaphors to help us explain. My colleague, Theresa Regli, recently recorded this video using one of her favorite analogies.

Selecting the right enterprise software is a lot like selecting the right wine to have with dinner.

If you need help selecting the right content technology for your enterprise, check out our research, download a free sample, or give us a call. If you need help selecting the right wine with dinner, you'll have to contact Theresa directly!