2017 DAM Reality Check: How fast are vendors and tools evolving?
When committing to a technology purchase, you are committing to a short-term implementation — and a long-term relationship. Both time-frames hold risks. So each year, Real Story Group measures the pace of change in the marketplaces we cover, both from a vendor and a product perspective, and calculates attendant risk profiles for you the buyer.
In each Reality Check chart we plot four dimensions:
- Size – Relative size and importance of the vendor in the broader technology marketplace
- Focus on DAM – How much of the vendor’s efforts are focused on DAM: a side activity or sole focus?
- Vendor Evolution – Weighs the current pace of change of the vendor itself: extent of evolution with the market as well as M&A turbulence
- Product Development – Weighs the current pace of change for the technology
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2017 DAM Marketplace Reality Check. Click to enlarge.
The intersection of the vendor evolution and product development dimensions form nine distinct areas that illustrate each vendor’s overall rate of change — and as you can see, DAM vendors are all over the map this year. Each buyer will rate the importance of these dimensions differently, and I encourage you to explore RSG's interactive tools, which contain dozens more data points.
If your enterprise is an RSG DAM stream subscriber, just log in to access the complete analysis.
