[Subscriber-Only Briefing] Secrets Vendors Won't Tell You About Marketing Automation Technology
Please note: You must be subscribed to the DMT research stream(s) to download this advisory. Please log in if you're subscribed to any of those research streams. Otherwise, see subscription details here.
You can find scores of case studies about successful campaign and lead management (CLM) software deployments. But what’s not so well shared are the failed or incomplete implementations. Things can go wrong in the MarTech world just as often as they go right. Unfortunately, software vendors are not always candid about the challenges you’ll face in leveraging their tool sets.
Join RSG Research Director, Kashyap Kompella, for a rapid tour of the “gotchas” to avoid when selecting or implementing this technology. Whether you are still considering your options or you have already licensed a CLM platform, this session will reveal insider wisdom about how to do it right.