[Subscriber-Only Briefing] Overview of the 2017 Campaign and Lead Management Technology Marketplace
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Campaign and Lead Management software tools (aka Marketing Automation tools) are an integral part of B2C and B2B marketing toolkits. However, the technology landscape is crowded, which can overwhelm enterprise buyers.
Join RSG Research Director Kashyap Kompella to examine the current state of this marketplace, identify key trends for 2017, and gain insight into the maturity of leading products and technologies.
This webinar is intended for:
- CMOs, IT leaders
- Mrketing Managers
- Enterprise Architects
- and those with a stake in their organizations' digital marketing initiatives.