Advisory: Assessing Web Content & Experience Management in SharePoint 2013

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Both in the 2007 and 2010 releases, Microsoft heavily touted SharePoint's web content and experience management (WCXM) service improvements. In reality, basic WCXM capabilities oft were "shoehorned" into SharePoint’s document-collaboration framework.

Ultimately, this meant that WCXM in SharePoint has never proven as functional, elegant, or cost-effective as most of the other .NET-based players like Sitecore, EPiServer, Kentico, Telerik, Ektron, or even the open source Umbraco solution — let alone non-.NET solutions.

Now that Microsoft has released its latest SharePoint version, we take a close look at its updated WCXM capabilities. SharePoint 2013 has overcome some traditional weaknesses around content contribution and reuse, but what about marketing and experience management? Is SharePoint still more integrator-friendly than customer-friendly?