Getting your content into XML is just the half of it, if even that. Many enterprises confuse XML authoring and editing with the actual management of usefully structured content and reusable chunks.
In the past year, product vendors across the ECM spectrum -- from portals to document management to web content management -- have picked up on the demand for collaborative tools.
You may have heard about several new content migration tools hitting the marketplace, driven in part by the growing adoption of XML-based content management packages.