Customer Journeys are on the minds of MarTech and CX leaders. Do our customers have a coherent, consistent experience across channels? Do they receive what they need, when they need it? Are we presenting the right options and information at the right time?
It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels? Nominally this is the challenge journey orchestration engines (JOEs) try to solve.
Join Tony Byrne for a critical review of this technology and its potential role in your broader omnichannel stack.