Updates to CDP Vendor Research

Earlier this month, RSG updated a sizable set of vendor evaluations in our Customer Data Platform research stream.  The vendors fall into two categories.

CDP Logo Landscape
CDP vendors fall into two categories.  RSG evaluates nearly thirty platforms.

MarTech Suites

Subscribers will find updated chapters for CDPs from all six of the major MarTech players, including:

  • Acoustic/IBM
  • Adobe
  • Microsoft
  • Oracle
  • Salesforce
  • SAP

I posted longer thoughts about this (somewhat weak) category on LinkedIn today.

Independent Platforms

RSG updated several key other vendor evaluations, including:

  • Lytics
  • mParticle
  • Segment
  • Tealium

CDP research subscribers can log in to access the latest info right away (either via our decision-support tools or simply downloading full or partial PDFs).

If your firm does not yet subscribe to RSG's research, you can always check out a free sample. 

Have an opinion on CDPs?  Join the conversation on that LinkedIn post above.

Other Customer Data Platforms posts

Composable CDPs: Myths and Realities

Webinar: Composable CDPs - Myths and Realities

Register to learn what composability really means in a CDP context and how to distinguish vendor fluff from genuine opportunities. Come away with some conclusions that might surprise you!