Going from Journey Mapping to Journey Orchestration
Customer journeys are on the minds of MarTech and CX leaders. Do customers have a coherent, consistent experience across channels? Do they receive what they need, when they need it? Do they experience the right options and information at the right time?
It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels? This is the challenge journey orchestration engines (JOE) technology tries to solve. But how do JOE platforms do that, and how well today?
For answers to those questions, check out this 30-minute recorded briefing, where you'll get a fast-paced tour of journey mapping examples and how mapping relates to modeling and execution — wrapping up with RSG's usual critical review of the marketplace.
You can access the recording of this webinar here (registration required).