Digital Asset Management (DAM) has always been considered a horizontal technology, but as the market has evolved, more vendors are focusing on particular industry verticals. In RSG's full DAM vendor evaluation research, we rate the knowledge and experience of 34 vendors across nine different verticals:

• Advertising & Creative Agencies
• Fast-Moving Consumer Goods
• Government
• Manufacturing
• Media & Entertainment
• Nonprofit, Education, & Heritage
• Pharmaceutical, Healthcare, & Medical
• Retail & E-commerce

Here's a breakdown of the vendors that rate highly (three or better on a five-point scale) in a few key verticals.

This evolution has caused vertical focus to become another important factor to consider when building your DAM vendor shortlist.

To address this dimension, we recently added vertical capabilities to the list of usage scenarios in RSG's RealQuadrant ShortList Generator:

You can build your own RealQuadrant to see if your shortlisted vendors have the right vertical capabilities for your industry. You'll find a complimentary trial version, then don't hesitate to contact us about becoming a subscriber to see the full monty.