DAM Vendor Leaders and Other Useless Information

Recently, I've seen some buzz over which DAM systems represent “leaders” of the industry. Note, this is mostly coming from vendors who somehow found themselves labeled “leaders."

So, it’s time for me to remind enterprise DAM buyers (and who else matters, but the buyer?) that you should not care about which supplier has gotten declared a leader -- likely by a very conflicted, and often way out-of-touch analyst firm. I'm looking at one egregiously categorized vendor in particular, but it could also be several others.  Looking for the “best” or “leading” vendor is almost always the wrong way to go about technology selection.

Rather, I suggest that you look for the DAM that is the right fit for you.  

Instead of looking at a single-snapshot view of the marketplace, I’ll suggest some alternative resources:

Most industry DAM inudstry quadrants I see would be more accurate if completely turned on their heads.  Get the real story, then trust a test-based selection process.  Let me know if RSG can help you.


Our customers say...

"The Digital Asset Management Research is a straightforward, comprehensive report that's invaluable to anyone considering or implementing digital asset management. With a no-nonsense approach to evaluating the major vendors and best practices, this report is a true handbook. It's my new bedside reading..."


Faith Robinson, Content Strategist & Industry Thought Leader

Other Digital Asset Management posts

DAM Trends to Watch in 2024

To navigate this dynamic environment, we are excited to announce a must-attend webinar: "DAM Trends to Watch in 2024," scheduled for February 28, 2024, at 01:00 pm ET / 18:00 UTC. This webinar is designed to accelerate and align your DAM initiatives with the evolving marketplace, ensuring your strategies are current and ahead of the curve.

DAM New York 2023: Year 20!

Henry Stewart’s next in-person event, DAM New York 2023 (aka the World’s largest event dedicated to Digital Asset Management) is the 20thyear of the conference!

Join Us at DAM LA

After a few long years, we are now just a few weeks away from the DAM community reconvening on the West Coast.