Press Release



Jarrod Gingras

+1.617.340.6464 ext 105
Real Story Group

New Research Suggests Social-Collaboration Technology Is Underachieving in the Enterprise

Real Story Group Survey Finds Customers Struggling to Expand Social and Mobile Efforts Technologies

Enterprise customers have built solid foundations for employee digital collaboration, but struggle to adopt more advanced, social- and mobile-enabled use cases according to survey research released today by independent analyst firm, Real Story Group.

In Q1 2016, Real Story Group surveyed nearly 150 enterprise social-collaboration leaders from around the world. Full results are available at:

Collaboration - State of the Union Graphic

Fig 1. Social-Collaboration efforts are underachieving in the enterprise.

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RSG’s survey research found that:

  • An impressive two-thirds of collaboration projects are completed as planned
  • 59% of respondents believe they have sufficient internal expertise


RSG’s survey research found that:

  • Social networking-oriented capabilities — like Q&A zones — are roughly only half as mature as collaboration services are (such as project team spaces)
  • Only 14% of enterprises have mobile-enabled all key social-collaboration applications
  • Nearly half (45%) of all customers are underutilizing their social-collaboration toolsets
  • Only one in eight enterprises has transitioned to an employee-centered digital workplace
  • HR departments still tend to lag IT and Corporate Communications in playing a leadership role for employee digital effectiveness


Over the past several years, most enterprises have gotten much better at executing on workaday digital collaboration in the workplace,” says RSG Research Director Kashyap Kompella. “But incumbent toolsets and a lack of a design-thinking mindset are hindering them from making the leap to more modern and engaging workplace experiences.”


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize Omnichannel Marketing Technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, Customer Data Platforms, Omnichannel Content Platforms, Journey Orchestration Engines, Marketing Automation & Campaign Management Technologies, CRM and Office 365.