I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning.
Here’s my take on three clusters of questions and topics that arose:
- CDP programs as stalking horses for customer data modernization.
- Rethinking your engagement tier.
- Adtech-martech integration.
Each topic has its own value and some cases, urgency. But together, the answers reflect a broader reset occurring across enterprise martech stacks. Read more.